Followers and Subscribers Are Useless If They Don’t Put Cash In Your Bank Account
At GrowLetter, we work with you 1-on-1 to install a monetization system into your business so you can escape the creator trap and build a profitable media brand that can run without you.
Guaranteed results
$100M+ in sales added for clients
If You Run a “Creator” or “Newsletter” Business Like Most People Do, You’re Doomed To Fail
After helping 100+ of the world’s leading media founders add 10M+ email subscribers and $100M+ in sales…(Clients like: James Clear, Steven Bartlett, Codie Sanchez, Dan Martell, Jay Shetty, Sahil Bloom, Sam Parr, Shaan Puri, Roland Frasier, The Hustle, 1440 Media, Milk Road, Money.com, Quartz, Moby, The Flyover, Sherwood News, Hampton, and more)…We've found there’s one thing that separates the top 1% of founders with audiences from the 99% who never generate real, long-term profits.The top 1%...
Build Media Assets NOT Newsletters, Email Lists, and Followings
A media asset works for you while you sleep.It could…
Be acquired for a life-changing amount
Provide monthly cashflow without you running the operations
If you’re NOT building an asset, you have a high-paying job you'll never escape.A prison of your own creation.If you want to escape the creator trap and transform your business into an asset that works for you instead of you working for it, we can help.
Founders and Creators Who Trust Our Team
Building a Media Business Is a Science, Not An Art
We eliminate uncertainty and guesswork by advising clients through a proven system called The 12 TENETS.Following the TENETS is the only way to transform your audience into an asset.Every media company that has scaled or exited follows The 12 TENETS — whether they realize it or not. They’re foundational principles required for success.
Content-Market Fit
Create indispensable content that dominates the attention of your niche or industry and builds an audience consumption habit.
Scalable Audience Acquisition
Consistently grow your audience and get more leads by running a repeatable and scalable process.
Product-Market Fit
Create, sell, and deliver a signature product that converts your audience into customers and your customers into evangelists for your brand.
Sponsor-Content Fit
Sell and retain advertisers with a partnership service that delivers measurable results for brands and does not reduce audience trust.
First Party Data
Collect data from the majority of your audience that you can use to sell sponsorships, create relevant content, build better products, and send emails based on audience data.
LTV:CAC Ratio
Whoever can spend the most to acquire a customer (or subscriber) wins. Acquisition costs always go up. The only way to build a sustainable business is to make more money per subscriber, customer, or client. Achieve a LTV:CAC Ratio of 5–10X.
Annual Revenue Retention
Keep customers and advertisers buying again and again. Over 50% of your sponsors or customers should buy again next year.
Single-Channel Risk
If the vast majority of your audience, leads, and revenue come from one platform or channel, that creates risks. No more than 70% of your customers or revenue should come from one channel.
Key Person Risk
If someone bought your business tomorrow, would it shrink in the next year if the “key person” leaves? Fix this by building a leadership team (and AI and automation) so all key operations can be done without the founder (or any key employee).
Key Face Risk
Can you grow your audience and acquire customers without the “key face” and their name, image, video, or likeness? To fix, build a brand, not just a personal brand.
Key Client Risk
If 20% or more of your revenue comes from one client OR one programmatic ad network (YouTube ads, Google AdSense), you must diversify revenue across more sources and clients.
We Build Your Business From The Ground Up
The 12 TENETS are in operational order.That means we’ll advise you through TENETS 1, 2, 3, etc — in that order!Don’t skip to the end and try to remove key face risk if you haven’t mastered content market fit, audience acquisition, and the others FIRST.
Building an Audience Isn't Hard, Building an Audience That Actually Makes You Money IS
We have a step-by-step monetization process to help you grow your newsletter with leads that buy, craft new offers, sell more products, boost email engagement, book more sponsorships, and work less in the weeds of your business.
Step 1
1on1 coaching with Matt McGarry
We start by learning about your business, your challenges, and your goals.In this coaching session, I’ll get to know you, answer your questions, and talk about how you can get the most out of this program.After participating in the community, you'll unlock a 2nd 1-on-1 coaching call with Matt.
Step 2
Access to The Vault
The Vault includes all our courses and every resource we've created for clients. Everything you need to know about building a media brand is at your fingertips. We’ll share which module, resources, templates, and swipe files will solve your specific problems.Your team gets access to The Vault, too.
Step 3
Ask questions, share your work, and participate in our community
Matt and the GrowLetter team deliver unlimited asynchronous support inside our client community.We’ll provide you with in-depth feedback on product launches, marketing campaigns, new hires, and everything you need.Plus, you’ll learn alongside a community of founders. The quality and expertise of clients in this group are unmatched. There are many 7 and 8-figure founders with audiences of 100k+ to 1M+.
Step 4
Join weekly coaching calls and monthly workshops
Every week, Matt McGarry hosts a 1-hour coaching session to answer your questions and solve your problems.In total, the GrowLetter team hosts 8 coaching calls per month and 1 workshop that dives deep into topics like offer creation, email marketing, paid ads, sponsorship sales, and so much more.
Step 5
Attend our in-person events
We host 2 events per year. You get a free VIP ticket to both.New Media Summit – Our annual conference for founders and creators building the future of media and education. Past and future speakers include: Sam Parr, Alex Lieberman, Ryan Deiss, Jay Clouse, Chenell Basilio, and many more.New Media, The Retreat — Annual mastermind retreat for 7 & 8 figure media founders, exclusive to GrowLetter clients and 50 vetted attendees
Meet Your New Team...
Matt McGarry
CEO at GrowLetter
Kolby Hatch
Head of Marketing - Ex The Hustle & Trends
Katy Huff
Co-founder of MadRev - Ad Sales Expert
As a Flagship member, you’ll work directly with Matt and the same team that:
Scaled The Hustle to 2M+ subscribers before being acquired for $30M+
Launched and scaled Trends The Hustle’s premium subscription to $15M+ ARR.
Grew Milk Road to 250k+ subscribers which was acquired for 7 figures in 10 months.
Scaled 1440 Media to 4.5M+ subscribers, now generating $25M/year with a team of 25 people.
Grew Chartr to 250k+ subscribers and was acquired by Robinhood for high 7 figures.
Built Newsletter Operator — The most respected source for newsletter growth and monetization strategies for 50k+ founders and creators.
"What if I don't have time?"
Every GrowLetter client is busy. We get it.
That’s why this membership is designed to be a resource, not a task.
Of course, if you spend time leveraging the resources (coaching, workshops, courses, events, community, etc) you will get the most out of it.
However, if you simply use this as a place to get inspiration, break through roadblocks, or solicit feedback, you'll get an ROI on your investment.
Most members tell me within weeks of joining that they've already gotten their money's worth.
You don't have to dedicate hours per week. Use it when you need it.
...but I bet you'll choose to spend more time inside than you think.
GrowLetter Flagship Is Designed To Be Small (And Stay Small)
Large online communities are full of noise, self-promotion, and beginners. GrowLetter is different — small, high signal, and advanced. Staying small allows us to invest more of OUR time in fewer people.
We Reject 96% of Applications GrowLetter is Not For Everyone
To qualify: You must have a total audience of 5,000-10,000+ people (social following, YouTube subscribers, etc) and 1,000+ people on your email list.Most clients are much bigger. That’s the minimum criteria.
How To Get Started
CLICK HERE to apply.
After you fill out the form, Matt will review it personally.
If you might be a good fit, John from our team will reach out to you and schedule a 30-minute call so he can answer your questions (and ask you a few more as well).
Assuming there’s a good fit, John will tell you about GrowLetter and send a payment link where you can submit a 100% refundable deposit to secure your spot.
Matt will review your call with John, and if we think you’re a good fit, we’ll share the next steps to become a client. If I don’t think you’re a good fit or you change your mind, 100% of your deposit will be refunded.
Here’s everything you get
Coaching calls
All courses
Live events
Networking
Tools & resources
Strategy
Two 1on1 Strategy Calls with Matt (30 minutes each) ($5,000 Value)
Daily asynchronous support from Matt and the GrowLetter team ($11,000 Value)
Coaching
Weekly group coaching call with Matt ($13,000 Value)
Bi-weekly growth & paid ads coaching with Kolby Hatch (ex-Hustle lead who scaled to 2.5M+ subs and $15M ARR) ($5,000 Value)
Bi-weekly partnership & sponsorship coaching with Katy Huff ($5,000 Value)
Community & Events
Private Flagship community of vetted peers (2 seats) ($5,000 Value)
Monthly invites to Expert Workshops and AMAs ($3,000 Value)
VIP ticket to New Media Summit (Feb 26–27) ($2,000 Value)
Mastermind and Retreat event ($5,000 Value)
Premium Resources
Access to The GrowLetter Vault – Includes Write, Grow, Sell, ALL courses and resources (5 seats) ($5,000 Value)
Ready to join? There are only a few spots left.
Frequently Asked Questions
Is this only for newsletter operators?
No. Flagship works for audience-first businesses of any type: newsletters, publishers, creators, podcasters, YouTubers, and more. If you have an audience and want to monetize it through products or partnerships, Flagship will give you the roadmap.
How much access do I get to Matt personally?
You’ll get a private 1-on-1 onboarding call with Matt to map out your strategy, plus weekly group coaching calls where Matt teaches, reviews, and answers questions live. He’s hands-on and active in the community daily. After You participate in the community, you will unlock a second 1-on-1 call with Matt.
Who else will I be learning from?
Beyond Matt, you’ll have direct coaching from Kolby Hatch (former Hustle growth lead who scaled them to 2.5M+ subs and $15M ARR) and Katy Huff (specialist in partnerships and sponsorship sales). This way, you’re not just learning from one operator — you get an advisory team.
What if I can’t attend every session?
Every call and event is recorded and uploaded. You and your team get access to the entire library, so you never fall behind. Plus, there’s new calls every week and unlimited asynchronous support in our community.
Why is there an application process?
Over 1,000 founders have applied. To keep the room high-signal, we only accept 2–4 clients per month. The application ensures the group stays tight-knit and you’re surrounded by serious peers who elevate your game.
How do I get started?
Set up a call with our team and reserve your spot with a $1,000 refundable deposit. Our team reviews your application, confirms enrollment, and gets you started with onboarding. From there, you’ll immediately access the calls, community, templates, and resources.
What results should I realistically expect?
Members have added $100k+ in digital product or partnership revenue within the first year, boost open/click rates by 20–50%, and reduce acquisition costs by 20–50%. Many achieve their first 5–6 figure launch in the program.
What if I’m already doing well?
Perfect. Flagship isn’t just for beginners — it’s for operators who want to go from six figures to seven and more. We refine what you’re already doing, add scale systems, and unlock new revenue channels like partnerships.
How do the guarantees work?
Two ways:Performance Guarantee — If you don’t add at least $100,000 in revenue within 12 months, we’ll keep working with you until you do (at no extra cost).Money-Back Guarantee — Decide within 5 days if it’s not for you and receive a refund, less a 10% IP-protection fee.
Do I need to be at a certain stage to join?
We recommend joining once you have at least 1,000 email subscribers (no later than 5–10k) and a total audience of 5k-10k+ people. This ensures you have enough of an audience base to execute what you’ll learn and see meaningful ROI.
Will this work if I’m not in the U.S.?
Yes. We have members across multiple countries. Growth, product, and partnership systems work regardless of geography. Most coaching calls and workshops happen at ~12 pm EST.
Is there a payment plan?
Yes, we offer a payment plan where you can pay in 3 monthly installments.
Our Guarantees
If you're part of the 3-4% of clients we accept, we have TWO guarantees to ensure your success:
Performance Guarantee
We will help you add an additional $100k+ in revenue in 12 months, or we will work with you at no additional cost until we do.*
*To qualify, you must: Complete your two 1on1 calls, attend 12 or more group coaching sessions or workshops, post 12 times in our community, and attend 1 live in-person event.
Satisfaction Guarantee
If you enroll and find immediately it's not a fit or you have a financial emergency, we also have a 5-day money-back guarantee with a 10% refund fee to protect our IP and keep the program limited.
Apply now to save your seat
TIME IS A FACTOR
We can't work with everyone… Over 300 people apply to work with us EVERY MONTH
Because we work with every client 1on1, our time is extremely limited
We only accept 2-3 new clients per month, and these spots go fast
If you want to work with Matt and the GrowLetter team to build your business into a scalable and sellable media asset, click below to apply now
GrowLetter Flaghship